Home » Creating Winning Marketing Plans: Planning, Strategies and Objectives by Sidney J. Levy
Creating Winning Marketing Plans: Planning, Strategies and Objectives Sidney J. Levy

Creating Winning Marketing Plans: Planning, Strategies and Objectives

Sidney J. Levy

Published May 1st 1996
ISBN : 9780850132540
Hardcover
273 pages
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 About the Book 

The true marketing professional knows that the development of a marketing plan or business plan is still an essential element of any successful business strategy. Every manager knows that the planning process is the most important step in theMoreThe true marketing professional knows that the development of a marketing plan or business plan is still an essential element of any successful business strategy. Every manager knows that the planning process is the most important step in the creation of a successful plan. Creating Winning Marketing Plans walks you through the crucial planning steps to developing successful marketing plans. It covers every facet of establishing marketing objectives and strategies for developing the marketing plan:-- Setting marketing objectives.-- Determining consumer and customer wants and needs.-- Segmenting the market.-- Utilizing database marketing.-- Analyzing your market position.-- Developing the organizations marketing mix.-- Marketing to nonexistent markets.-- Utilizing marketing technology and consumer scanning.-- Evaluating and controlling marketing performance.