|About the Book|
Chris Anderson was named in April 2007 to the Time 100, the newsmagazines list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor- and Technology Editor. He started The Economists Internet coverage in 1994 and directed its initial web strategy. Andersons media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Prior to that he was a physics researcher at the Los Alamos National Lab.